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Challenge Of Leadership 2009
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CEBU PACIFIC FLIGHT 2 MANILA-ILOILO (Challenge Of leadership 2009
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HAPPEE NITE( DAY 3-Challenge Of Leadership2009)
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COCOMAC: The Inside Story HOW IT WAS STARTED? The 2006 Awards Night in Mactan, Cebu on February 2007 paved the way for the veteran Cocolife Managers for a reunion at Bauan, Batangas in the same year. Hosted by spouses Bert and Flory Castillo, the get-together was attended by pioneer BMs; Johnny Cabbuag (Tuguegarao), Joe Fortuno (Cubao), Irene Mendoza(Santiago), Cecille De Mesa (Cainta), Jess Quevada(Salcedo), Bhey Cunanan(Malolos) and Magnolia Toledo(Salcedo). Present also were maverick AMs; Rachel Arimas, Mariles Quevada, Monching Toledo and Toto Baldeviso(Iloilo). They rekindled the glory days of IMD with hope of betterment for the lackluster performance in the previous fiscal years.After five (5) days of gruelling series of meetings with calls and sms to comrades in Luzon, Visayas and Mindanao, a united decision to set up an organization that would advance the welfare and growth of the managers was agreed! WHAT's IN A NAME? On May 10, 2007, Committed And Concerned Managers Association Of Cocolife was born.Committed To The Salesforce Welfare! Concerned With The Salesforce' Growth! COCOMAC it became. And its officers was inducted at Meralco Foundation in Antipolo by Cocolife Chairman, Ding Tanjuatco and Cocolife President, Fred Tumacder.The first set of officers were :BM Johnny Cabbuag, President; BM Eli Balisi. First Vice president & VP-Luzon;AM Mariles Quevada, VP-Greater Manila;Eulalio Pacifico, VP-Mindanao; Toto Baldeviso, VP-Visayas; Rachel Arimas, Secreatary; Bhey Cunanan, Treasurer; Monching Toledo, Auditor; Board Of Directors: Bert Castillo, Cecille De Mesa, Joe Fortuno, Irene Mendoza and Jannet Gamit. They served for two years (May 2007- June 30, 2009). CONTINUING COMMITMENT AND CONCERN TO THE SALESFORCE On July 1, 2009, the new set of officers were elected. They are: President, Jhey Africa;VP-Metro Manila, Monching Toledo; VP-Luzon, Josie Velasco; VP-Vismin, Eulalio Pacifico; Secretary, Rachel Arimas; Treasurer, Cecille De Mesa; Auditor, Leah Joya; PRO: Harly Gunay-Luzon, Babes Bernardo-Metro Manila and (vacant)-VisMin; Board-Of-Directors: BM Bert Castillo, BM Cathy Moñes, BM Joe Fortuno, AM (vacant), Agent(vacant) and Past President, Johnny Cabbuag. It was unanimously decided by its officers in their first meeting last July 2009 to expand the membership of the organization to include the agents. COCOMAC became Committed And Concerned Managers & Agents Association Of Cocolife. Responsible for the series of Sales Clinics co-sponsored by the Sales Training Department and the continuing Challenge With The President (con Salesforce Happee Nite) co-sponsored by Sales Support Department starting August 2009, the vision of a better salesforce and improvement in IMD's performance was achieved. THREE YEARS OF COMMITMENT AND CONCERN Now, on its 3rd year, COCOMAC continues its commitment to the welfare of the salesforce and concern with their growth! Its Anniversary product, COCOMAX (repackaged SPT) will cater to the unique needs of OFW, teachers and professionals.It would be out once approved by the Insurance Commission. PATIGASAN SA '010 COCOMAC hopes to strengthen its membership in Luzon, Visayas, Metromanila and Mindanao by bringing the Sales Clinics to the different areas. On March 16, 2010, PATIGASAN SA 010: Sulong LUZVIMMINDA (Luzon,Visayas,Metromanila and Mindanao) Sales Clinic would have it’s kick-off at Cocolife Cebu Area Office. MDRT Candidates:AM-Mariles Quevada, Salcedo-Quevada Branch, North Metro Area, Cocomac Treasurer and LUAP Secretary, BM-Cecil De Mesa, Ortigas Diamond Branch, North Metro Area, BM-Marc Soliman, Legaspi Branch, South Luzon Area and Cocomac Secretary,AM-Rachel Arimas, Ortigas Diamond, North Metro Area would share their winning marketing mix that earned them the MDRT qualification. Cocomac President, BM-Jhey Africa would share his F.O.C.U.S. Guide (Follow Our Company works, Cocolife ways with Utmost Sincerity), to the Agents and Managers alike with the end-in-view of better sales and improved manpower growth! To highlight its 3rd Anniversary, A FUNLYMPICS is scheduled on April 9, 2010 billed as "PATIGASAN SA '010" as a kick-off to its vision of a stronger salesforce this 2010 and beyond. The whole day activity would showcase the salesforce in a cheerdance competition and unique-out-of-this-world games. A Happee Nite would follow in the evening. The first "BUKO AWARD" an attempt to recognize the dedication, loyalty and outstanding contribution of its members through the years would be given. Hopefully as a segment in the Annual Awards Night. A COCOMAC GRAND BALL would be held in Ortigas on June 30, 2010 to celebrate its 3rd Anniversary coinciding with its Annual General Assembly. "Patigasan Sa '010: Sige, sige! Laban, laban! Kayang-kaya Natin 'Yan!".
A LIFETIME ENCOUNTER WITH JOE FORTUNO (August 27,1937-December 16, 2010) MY FIRST CHRISTMAS WITH JOE FORTUNO The first time I met Jose “Joe” Fortuno was in 2006. I was then an idealistic new BM steeped in the ways of multinational companies and I was on the look out for somebody like Joe, a Cocolife pioneer, to give me tips on how to find my place in a conservative Filipino company. The fact, I started with Central Luzon, it would be a pleasure to be working with the newly re-established North Metro Area. I vividly recall my first Christmas Party. Ortigas Titanium was the host: "Celebrating Our First Christmas Together: HAT And GREEN!" And to our delight Joe and Cecil De Mesa of Cubao and Cainta branches, requested to join us. Amidst the merrymaking and strident camaraderie, what immediately struck me was Joe’s easy old school manners. He would greet everyone warmly and it did not matter to him at all who it was he was talking to. He treated everyone with equal respect and politeness. I suppose this became the spirit that would eventually define North Metro Manila culture: unus instar omnium! – meaning, one like another. On hindsight, I would say that more than anybody in our group, sincere regard for the welfare of others was Joe’s guiding rule in both his professional and private life. OUR FIRST CONVENTION Hurrying for the airport in February 2007 just in time for the flight to Cebu for my first Cocolife Convention, I saw Joe as I checked in, already at the waiting area of Domestic Airport hours ago. I learned his flight schedule was earlier than mine. He went on narrating to me the golden days of Coco IMD.With all the good times and memorable trips experiences he had had and a little regret at how IMD had been as I had already known by then. Our conversation was cut because my flight departed ahead of his. The Hilton Hotel in Mactan Island provided more tete-a-tete with Joe. He was a good story teller. And he inspired me with his moving on to Cocolife, 21 years ago! I was his designated roommate and self-appointed personal valet cum caregiver. At times I would catch him surreptitiously feasting on a chocolate bar. I would immediately tell him to put it away (he was diabetic) and he would always retort, “just this once!” He was also an inveterate smoker who wanted to stop - and his trick was to ask me to decide for him if he could smoke “just this once!” Inevitably, he would always convince me to smoke with him.In these instances when there was time to spare, he would entertain me with his life story. Our long talks became less and less about business and more about private and deeply personal reminiscences - his youth adventures, his first job in pharmaceuticals, how he met the love of his life, Alice, their struggles and triumphs as they worked and raised their children – vignettes of loyalty and dedication, of rising and falling and rising up again. He was a very loyal Cocolifer! And he would be always beyond now In the the next conventions and plannings, Joe Fortuno became my anticipated room mate. And he never failed to share with me his deepest insights about career, life and even death. In between, he would request me to take souvenir photos.(which he never failed to send me copies always).He would always request me for a bottle of wine (because his battle with his health, halted his love for alcohol). I would always accede to his request not as a toleration but because he had his way of earning what he requests! OUR LAST CONVENTION My last convention with Joe was the marathon BM convention and planning held at Subic in January 2009. Again we were roommates but this time there were three of us billeted in one room. Joe, always made it his personal business to present the company’s best image especially to neophyte sales managers. So he requested me to give up the other bed for the new BM, Joey Tan who shared the room with us. I had to take the extra bed that looked and smelled like a hospital cot because, as he adamantly declared, he would never sleep on one like it ever. At this time his health was failing and the cot probably reminded him of his intermittent hospital visits. As I waited for him to get dressed for the socials, he asked me if he could smoke and maybe have some wine “But please, don’t tell Alice !” I nodded not as an accommodation for an elderly but as a bonding with a good friend! It was just like old times. The next morning, he was up early, bustling about, suddenly full of pep and energy. He said he was on the war path and that he was resolved to regain the glory of Cubao branch. In the following months shortly after, CUBAO did indeed go on the upswing! If not for his failing health, I had no doubts at all that he would have delivered on his prediction. HOW HE LOVED HIS BOA I started in Cocolife without a BOA. As we walk to Volvo Cocolife Office then for four months to remit transactions and other needs, we have been cordially served by BOA, Arlene Dinglasan. From then on, I would tell Arlene that I would request for her to be assigned to our office the moment management fulfills its promise to give us our own BOA. She would just smile never knowing I was serious! As time went and Volvo Office was closed, Joe called me. He requested me that he desired Arlene's services once more. And he went on narrating the long established relation of confidence and reliability with her many years before I came. I told him, she's yours! And very happy, he thanked me. (After all, Stuart became the perfect BOA for Ortigas Titanium). I was and still am a witness how Arlene's reassignment to Cubao brought the enthusiasm to it's sales force,.To mention the addition of then BM, Albert Yung and the resurrection of then BM, Remy Lumen. Again, it was on its glory as the CUBAO BRANCH many of you had known. But many good things never last. REQUIEM In the days that followed, unexpected and certainly unwelcome events seemingly conspired to disrupt his grand plans for his branch – his favorite BOA, Arlene was reassigned. The devastating typhoon Ondoy brought business down and even inundated his home (Pete Antonio, Jephte Balbuena and I found him at his son's house in Pasig). Alice related to us that they were rescued from Marikina only after having been submerged in flood waters for more than 12 hours.Even as his health continued to deteriorate, Joe’s loyalty and dedication to Cocolife never wavered. After the floods subsided, the first thing he did was to visit his beloved branch. This time, without a car to drive, without sales force that reports regularly and without a smiling BOA that he felt would fill in for his shortcomings at that time they were all rehabilitating from the devastation.Cubao was a mere shadow of what it once was.Still, he remained undaunted and resolutely clung to the hope that things will surely make a turn for the better. Three months later, on December 16, 2010, Joe Fortuno was dead. Four days after, he was laid to rest at Loyola Marikina. It was that either by providential design or accident, I became Joe Fortuno’s smoking partner, supplier of wine, sounding-board, counselee and friend. He shared with me his business concerns, daily cares and insights on career and life and love and even death. In between, he would ask me to open a bottle of wine and take souvenir photos. The wine, he said helped him remember the things he loved in the past and I suppose the pictures were us to remember him by. As he fought his battle with death, he desired to report to Cubao by January 2010. Joe loved Cocolife! Joe loved his career! Joe loved his branch! And he would definitely do everything to keep what he established 21 years ago even beyond his life time. I admire his dedication to his job and his company. And I hope one day, I would have the same passion and compassion that he exhibited! I wish I would have the longevity he had! And I desire to live a happy life he had lived! That were my encounters with Joe Fortuno. And they made me happy!

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UBOS (United Branch Operations Staffs Of Cocolife) pionneer- member, Arlene Tanchiong Dinglasan resigned as AOS (Area Operations Supervisor) effective July 22, 2010. Tanchiong-Dinglasan was promoted to the position of AOS last... more

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